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ShojiLabs

Earn a seat at
the desk.

Shoji has run creator and campaign desks through more market cycles than most agencies have survived. The roster stays small on purpose: a handful of seats open each cohort, and every one of them is earned.

Apply now See the tracks
100+Web3 brands mapped across the category
250+market campaigns analysed
75creators activated on a single launch
03tracks open this cohort

Three ways in.
One standard.

Every track feeds the same client work. The difference is what you bring on day one: an audience, an operator's discipline, or a hunter's pipeline.
[01]

KOL / Creator roster

Front live client campaigns with the desk behind you. Shoji supplies the narrative, the assets and the distribution slots; you supply a voice the market already listens to, or one worth building.

  • Briefs, retainers and performance splits
  • CT, video, streams and spaces
  • Ghost support from the studio
Apply as a KOL
[02]

Earn to lead

Every desk lead started on execution. Operators who ship get handed briefs, then budgets, then a seat with a split. Leadership here is earned on the record, not applied for.

  • Start on live work, not a syllabus
  • Own a client lane, then a desk
  • Revenue share at seat level
Start the climb
[03]

BD desk

Commission deal-hunting on a priority-ranked pipeline dealt from the Shoji engine daily. Seats are limited by lead supply, so the door opens in waves. Early names get first allocation.

  • Ranked leads dealt to your seat
  • Scripts and rules of engagement provided
  • Pure commission, no ceiling
Reserve a seat

How a seat is earned.

The process has not changed in years. It filters exactly the way it reads.
01

State your case

One message. Who you are, what you have moved, links to the receipts.

02

Trial brief

A live brief with a real deadline on real client work. The desk watches how you ship, not how you interview.

03

On the roster

A seat, a split and the engine behind you: leads, scripts, assets and distribution slots.

04

Run a desk

The ones who compound get their own lane, their own roster and a share of what it earns.

Standing orders.

House rules of the desk. They predate every current client and outlast every cycle.
  1. No theatre.

    If it did not move the market, it did not happen. Impressions are an input, never the result.

  2. Receipts over reach.

    A small audience that converts outranks a big one that scrolls past. Bring proof, not projections.

  3. The client's name carries.

    Wins belong to the project, losses belong to the desk. That order never reverses.

  4. Ship on the day.

    The market does not wait for the edit. A good post today beats a perfect one after the candle.

State your
case.

Send who you are, the work you are proudest of, the audience or pipeline you bring, and the track you want. A senior Shoji lead reads every application.