Read the market
Find the real reason attention, trust or conversion is stalling.
Make the market
move.
Shoji builds the narrative, creative and distribution systems that turn ambitious Web3 products into category leaders.
Strategy · Social · KOLs · Community · PR · Partnershipshello@shoji.io
Built for the Web3 market.
100+Web3 brands mapped across the category
250+market campaigns analysed
Attention is easy to rent. Market conviction has to be built.
Positioning, brand, social, KOLs, community, PR, partnerships and paid distribution work from the same brief. No account-manager relay and no fragmented agency stack.
The right people,
already in reach.
Shoji coordinates creators, communities, media, ecosystem partners and market-facing conversations around the same launch rhythm.
ShojiLabs
One system from thesis to market.
Shoji shapes strategy, brand, social, creators, community, PR, partnerships and paid distribution around one market problem. The mix is built around the project, the market moment and the team already in place.
How Shoji works.
Senior-led from the first market read through live execution.Build the system
Align the message, campaign world, channels and people around one objective.
Launch together
Run content, creators, community, PR and partnerships from one live desk.
Scale the signal
Keep the routes that create movement and compound them across the market.
A strategy plan built around your market.
No fixed packages and no preset scope. Shoji starts with the market problem, the commercial objective and the team already in place, then builds the strategy and operating model around what the project actually needs.
Discuss a strategyResults, not theatre.
The strongest agency records connect narrative and distribution to commercial or onchain movement. This is the evidence standard Shoji is built to meet.
[01]
Paradex
240%
cumulative trading volume growth
- $87B to $206B volume
- 4× daily active users
- $5.7M incremental protocol fees
[02]
Sport.fun
40K+
followers built from zero
- 6.28M cumulative impressions
- 127.8K engagements
- May 2025 to March 2026
[03]
Warden Protocol
50K
daily active users reached in six weeks
- 5M users onboarded
- 75 creators activated
- 90+ coordinated content pieces
[04]
TheorIQ
$78M
pledged through an oversubscribed community sale
- 40× oversubscribed
- 7M+ influencer impressions
- 219K+ engagements
What market leaders notice.
Perspectives from senior operators across Web3 on brand, community and market presence.A sharp partner for amplifying brand mindshare at a decisive stage of growth.
Deep Web3 marketing expertise with a strong instinct for culture.
A social presence rebuilt around consistency, relevance and market timing.
A focused partnership that delivered against ambitious goals.
Start with
the brief.
Send the project, launch date, target markets, current traction and the result the campaign must achieve. A senior Shoji lead will review it.